Which of your lines of goods yields the greatest profit. But if you have a reliable vehicle and the time to drive, the service can be a money-maker. Ask the local media newspapers, radio and television, and printers of direct mail pieces for information about the services and results they offer for your money.
For example, throw some merchandise onto shelves and onto display tables in a dirty, dimly lit store and you've got an image. After much study, he realized that he should stick to the marina format, buying, selling, and servicing boats. Working with a supermarket takes a lot of the marketing burden off your shoulders.
How will you attract customers to your store. A plan can help you develop as a manager. Jet had to decide what business he really was in and concentrate on it.
How much rent must you pay each month. Which store or stores in the area will be your biggest competitors. What management controls are needed. Market yourself to clients. Census Tracts on Population, published by the Bureau of Census, may be useful.
Is the area in which you plan to locate supported by a strong economic base. Like a tree, a store has to draw its nourishment from the area around it.
Your customers give you their orders, you place them and then sell your service at a profit. Consider your needs before you choose your path. Prospective clients will want to hear how pleased other people were with your work. How many new stores opened up in the last year. Acquire a business license from your city or county.
Customer Service Policies in a Retail store The service you provide your customers may be free to them, but you pay for it. To help you decide, think of answers to questions like: If you offer credit, will your price have to be higher than if all sales are for cash.
Look at an example. On a worksheet, write where you plan to locate and give your reasons why you chose that particular location. Establish an account with a grocery wholesaler. What service does the landlord provide. What's in it for me. What is the competition in the area you have picked.
The objective is to move the stock off the shelves and display racks at the right price and bring in sales dollars. Jet had to decide what business he really was in and concentrate on it.
Total this expense and figure out how you can include those added costs in your prices without pricing your merchandise out of the market. Thus, what you do about the prices you charge depends on the lines of merchandise you buy and sell. How will you pull business away from your competition.
Will you have to add to your prices to absorb this cost. The success of your retail store business depends largely upon the decisions you make. But when he got into trouble and asked for outside help, he learned that he was not necessarily in the marina business.
Some owner-managers have gone broke and others have wasted their savings because they did not define their businesses in detail. Look at an example.
If you use credit card systems, what will it cost you. Now list all the services you plan to offer and the estimated costs. Even better, get client statements and endorsements to include. Find the best AT&T deals, promotions, and offers.
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This article has been excerpted from 55 Surefire Home Based Businesses You Can Start for Under $5, by Entrepreneur Press & Cheryl Kimball (). Today, tens of thousands of people are.
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